A smart LED control circuit and light emitting circuit in one LED package. Each lighting element is a pixel and  the output is driven by patented PWM technology, which  guarantees high colour consistency across all pixels. The control circuit consists of a signal shaping amplification circuit, a built-in constant current circuit, and a high precision RC oscillator.  The LED has a low drive voltage which allows for environmental protection and energy saving, high brightness,  good consistency, low power, and long life. The drive IC is the well proven SK6812. It has a standard 3 line construction - +ve, data and -ve. It is packaged inside the 5050SMD LED Chip meaning that each LED can be a different colour and programmed individually.